WNBA Live Strategic Prize Development

As part of my internship, I developed creative, high-quality prize concepts for AT&T’s activation at WNBA Live in Indianapolis. The objective was to design story-driven, co-branded items that would deepen fan engagement and create meaningful connections to partner athletes A’ja Wilson and Sabrina Ionescu. Each concept was crafted to reflect AT&T’s values of connection and authenticity while avoiding generic or disposable event merchandise. The goal was to provide fans with elevated, memorable takeaways that stood out from traditional giveaways and reinforced the brand’s commitment to thoughtful, experience-led marketing.