Wasserman Experience Intern Capstone

During my internship on the Experience team I worked on an intern capstone, where I co-developed a VIP experience concept for AT&T executives attending NBA Summer League. The focus was on creating a high-touch, multi-day program that reflected AT&T’s brand pillars through immersive experiences, high-end surprise moments, and strategic athlete integrations. From ideation through final presentation, I combined strategy, logistics, and brand storytelling to deliver a program above client expectations.