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Rugby World Cup 2031: Strategic Corporate Partnerships
Project type
Wasserman Interview Case Study
Date
July 2024
Location
New York City
This project was completed and presented as part of the interview process for the Brands and Properties division at Wasserman. With the Rugby World Cup coming to the US in 2031, candidates were tasked with creating a strategic partnership plan for World Rugby to assist in the growth of the sport. Through extensive research of the current rugby landscape, I came up with two partnership strategies which would allow brands to reach and engage with the rugby community.
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