Qualitative Marketing Research: Barriors to Experiential Learning

During a Masters Qualitative Marketing Research course, we partnered with the Experiential Learning department at Clemson to gather qualitative data using focus groups to uncover key insights regarding student access and involvement in experiential learning programs. This project was selected as the top presentation in the class to present to the CU-ExL team and other university officials as part of a Symposium. Our key findings and recommendations will help shape what experiential learning opportunities look like for future Clemson students.