Integrated Marketing & Communications Internship

During the fall semester of my first year in grad school, I had the privilege of working at Wasserman on co-marketing partnerships for our clients Hulu, Disney Branded Television, and Freeform, focusing on creating buzz-worthy collaborations that drive tune-in.

Throughout the semester I had the opportunity to support many exciting projects, including three that launched that fall: Freeform’s 31 Nights of Halloween x Cold Stone Creamery, 25 Days of Christmas x Bluestone Lane, and Goosebumps: The Vanishing x Better Booch. I gained valuable insight into the entire co-marketing partnerships process—from ideation to brand prospect research, outreach, partnership management, and execution—and saw firsthand the time and effort my team poured into making these projects happen.