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Dr. Whitney Bowe Beauty PR Launch Strategy
Project type
PR Launch Strategy
Date
July 2024
Location
New York City
The Dr. Whitney Bowe Beauty PR Launch Strategy was a recent project that focused on the launch of a new facial cleanser. The project was completed during an internship at Tractenberg & Co, and involved creating a PR launch strategy that targeted specific editors and influencers to promote the product. Overall, the project aimed to achieve 3 three goals: create authentic, memorable experiences with the brand, forge loyal, strong relationships with influencers & media, and diversify the target audience by expanding to Gen Z.
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