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Collegiate Women’s Interest and Viewership for the Paris 2024 Olympic Games
Project type
Sports Marketing Research
Date
December 2023
Location
Clemson, SC
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The Collegiate Women’s Interest and Viewership for the Paris 2024 Olympic Games is a recent project that was fulfilled to complete an honors requirement for sports marketing. The project involved conducting research to gauge and understand collegiate female interest in the Olympic Games, with the goal of understanding student preferences and expectations and assisting in adjusting marketing efforts and strategies surrounding the games to make them more appealing to these individuals.
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